New Straightening Line from L'oreal

New Straightening Line from L’oreal

Just a few weeks ago L’oreal unveiled several lines from its new “Advanced Haircare” collection. These lines include Total Repair 5, Triple Resist, Color Vibrancy, Power Moisture, and Smooth Intense. In the past, I have only used one L’oreal hair product and I wasn’t particularly wowed. The Smooth Intense line particularly stood out to me as it was targeted to straighten hair and prevent premature frizzing. With the sleek sexy bottles and tempting promises, I decided that it was worth the few bucks to satiate my curiosity.

As it turns out, the lines are not exactly “new”. They are a relaunched versions of their Elvive Line which is not distributed in the United States. The new bottles look really nice and professional but I think the original Elvive products had a playful charm about them.

Elvive Smooth intense Line

Elvive Smooth intense Line

I personally did not want all of the products in the line and it just turns out that my local Walgreens didn’t have them in stock either. I just ended up getting the Polishing conditioner and the Xtreme Straight Creme.

What I got

What I got

As it turns out, I was too busy wrapped up in other things and I forgot to wash my hair at the usual time. Because of that I had to blow dry instead of roller set. I decided it would be a great time to try out my new straightening products.

First, I used the Smooth Intense Polishing conditioner. I applied it on dry hair and sat under the dryer for 15 mins. I wouldn’t call this deep conditioning, but I wanted the conditioner to penetrate a little better since I was going to be straightening.

I pretty much did a "deep cowash"

I pretty much did a “deep cowash”

When I washed it out my hair had super slip and smelled nice. I really liked it! when it was all said and done my hair felt really moisturized and smooth.

Afterwards I used the smooth intense Xtreme straight Creme and blowdried and flat ironed my hair.

My hair got pretty straight when I blowdried, but when I flat ironed I was left with coarse looking hair. I didn’t particularly like this since it wasn’t the look I was going for. Also my hair felt limp and greasy, looked “piecey” and left a residue on my hands. It looked like end of the week hair, not a freshly flat ironed result.

The cherry on top was that my roots puffed up soon after I flat ironed. For it to be the dead of a northeast winter and my roots are still puffing up like Bobo the clown, tells me something is wrong here. So much for 72 hour frizz protection.

Flat Iron result

Flat Iron result

I do not know if that being on a tight schedule affected my results or what! I do know this is not the kind of results I’m looking for. I plan on experimenting a little more with these products to get my final say on them, but as far as I’ve seen I am not pleased.

Have you tried any products from this line? what do you think of them?

Thanks for reading! <3